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The form of marketing is changing. If initially we trusted advertising, now we trust influencers who talk about different types of products. These days, influencers are becoming more popular because people trust them more than traditional marketing on TV or in magazines. They are people like you, bu


Visa, easypaisa Digital Bank enter into strategic partnership
KARACHI: Visa and easypaisa Digital Bank have signed a strategic agreement to strengthen their collaboration with a focused objective of expanding card-based digital transactions across Pakistan and international.The agreement formalizes the partnership between Visa and easypaisa Digital Bank, refle

What Documents Are Required to Create a UPI ID in 2025? Complete Guide
UPI doesn’t need fresh paperwork. It uses the KYC documents you already gave your bank — Passport, Voter ID, Driving Licence, Aadhaar card for UPI, and PAN card for UPI (or Form 60). These serve as your proof of identity for UPI ID.For instance, when creating a UPI ID on Paytm, the app automatical


JazzCash Shortlisted for GLOMO Awards 2026 in Two Categories
Best FinTech & Digital Commerce Innovation and Best Mobile Operator Service for Connected Consumers at Mobile World Congress Barcelona 2026Islamabad, 24 February 2026JazzCash, Pakistan’s leading digital financial services platform and part of VEON Group, together with Jazz, has been short

Foreign Visa Cards Can Now Top Up Into GCash Wallets
Overseas users can now top up their GCash wallets using foreign-issued Visa cards within the GCash Overseas app.VisaandGCashhave announced a strategic partnership to facilitate easier cross-border money transfers for Filipinos.The collaboration enables the use of Visa Direct, allow

GCash shifts to in-app OTPs
E-wallet operator GCash announced on Monday the rollout of its in-app one-time passwords (OTPs), allowing users to receive their codes through push notifications within the mobile app instead of via mobile messages.GCash said the security feature will be available in the first quarter of 2026, as pa

easypaisa announces global remittance partnership
KARACHI: easypaisa digital bank processed over 3.8 billion transactions in 2025 worth more than PKR 15 trillion, as it marked the first anniversary of its digital banking operations at its annual stakeholder dinner. The bank also announced a major step towards expanding Pakistan’s global remittance


bKash rolls out redesigned app with personalised dashboard and new features
bKash has refreshed its app interface to make navigation simpler, faster, and more personalised, introducing a redesigned 'My bKash (Amar bKash)' icon that offers users an instant snapshot of their daily financial activities.By consolidating transaction information in a single, customised sp